The Alum Collection of furniture is an experiment in industrial aluminium extrusion, each echoing both the ensemble and the individual. Each piece is a podium to the body, suggesting multiple states of being. All chairs are of a minimal, assembled construction with moments of bespoke resolved junctions. The raw aluminium finish showcases inert material properties without surface treatments, celebrating the metal’s inherent characteristics. This is paired with the dark rich acoustic foam, reoriented for the haptic experience. The motif of duality runs throughout, sharp and delicate, standardised and bespoke, functional and aspirational.

The collection presented will be made to order on an 8 week lead time and dimensional variations can be accommodated at request.

ART DIRECTION: Areesha Ali, Jamie Reed
IMAGERY: Jay Johnson
IMAGE ASSIST: Armon Dabeer
MODELS: Areeba Ali, Hats Allen, Adetomiwa Muritadhor Ipaye 
STYLING + JEWELLERY: Areesha Ali